Heartwood Web Design
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Don’t know how to say it?

Let us do your Copy & Content Writing

Whether on the web or in print,
your words need to help readers
make a real connection
with your perspective, your cause,
or your business offer. It’s all about
good communication.
At Heartwood, we can help you reach out
and really connect with your intended audience
ethically, authentically, effectively,
no matter what the type of text:

  • blog content writing that piques curiosity and holds interest
  • sales copy or ad copy that is responsive to people’s real needs
  • skillful ghost writing for your book or e-book
  • persuasive advocacy letters and petitions for your good cause
  • technical manuals that are clear and easy to understand
  • editing of existing texts for grammar, spelling, and clarity of message
  • re-wording of Private Label Rights (PLR) materials
  • constructive critiques of your own creative writing
  • in English or in French

Heartwood offers Copy & Content Writing services for both print materials and the web. Web content is written with the extra feature of keeping Search Engine Optimization in mind.

Or, if you want to improve your own writing in the arena in which you need it so you can Do It Yourself, we can coach you in how to write copy and content that helps your intended audience really connect.

Writing for good business

Connect with customers
and potential customers

Every business needs to communicate with its intended audience. It’s usually referred to as “marketing” and is often slick and manipulative.

At Heartwood, we prefer to strive for good communication, making a genuine connection, and building a good relationship.

You’ll find our writing style for sales & ad copy and web content is geared to being responsive to the needs of your audience rather than trying to hard sell them on what you have to offer. It’s not only more respectful and ethical, it’s also easier to attract than to push, and more effective to serve out of compassion and connection than manipulate out of greed.

We specialize in serving heart-centred businesses such as artists, therapists, and ethical entrepreneurs.

Writing for a good cause

“The pen is mightier
than the sword”

Non-profit organizations need members and donations just as businesses need customers. But pushy hard selling is just as distasteful coming from a non-profit as it is from a business, no matter what the cause.

If you’re an activist or a lobbyist, you may have an important message to convey. We can help you get your message across effectively with a communication style rooted in win-win conflict resolution and finding common ground.

Human rights, animal rights, the environment, social justice, art & culture… All are worthy causes that deserve to be conveyed skillfully and in alignment with the values involved.

Don’t just inform. Inspire!

Writing for good content

Sometimes the product is
the writing itself

When you’re looking for help in creating an info product, or need a guest blogger to help keep your website fresh, Heartwood is available as your outsource writing resource.

Whether your work is fiction or non-fiction, we can serve as your editor, proofreader or advisor, or do it all for you as your ghost writer.

You don’t have to do all your writing yourself.

 

We’re also glad to help creative writers of all ages with constructive critiques of their novels, poems, and short stories.

If it’s worth saying, it’s worth saying well.

Cost of Copywriting and Content Writing

The fees for any particular writing project are dependent on a number of factors:

  • the type of writing needed (sales copy, blog post, website content, technical manual, advocacy letter, etc.)
  • the size of the written piece (paragraph, page, multiple pages,…)
  • the degree of complexity and specialization involved
  • the amount of research involved
  • the deadline requested: short notice may require that the writer work overtime hours, entailing a higher rate
  • the value of the writing in terms of branding and originality

Meeting your deadline

The amount of time it takes to complete a writing project depends on the same factors as those involved in cost, as well as the writer’s existing workload and the amount of time allowed for quality control.

A deadline is reasonable if it allows the writer to work at a pace of 8 hours a day, keeping in mind that creative work involves experimentation and proper gestation time, not just steady execution. Faster work can sometimes be negotiated, depending on the circumstances and the writer’s existing workload. It is best to allow for as much notice as possible in case the writer’s workload cannot accommodate immediate full dedication to the new project.

Cost and Time Estimates

Each project is different, and we will need to see the details of your request before we can evaluate the project’s complexity and other factors that affect price and schedule, and provide your free estimate accordingly. However, the following examples will help you make an initial estimate of the possible time and cost of your project (in Canadian dollars):

  • $50-$150 per page (1-3 hours): re-writing or editing existing text
  • $100-$300 per page (300-500 words, 2-6 hours): creating original content or copy

Discounts

Special rates may be negotiated for small non-profit groups that are unable to secure funding through grants.

Getting Started Working with our Copywriting and Content Writing Services

If you have a writing job for which you might wish to hire us, we invite you to proceed as follows:

  1. Request an estimate: Please send us a detailed description of your request for a free, no-obligation estimate of the cost and timetable. Please indicate whether you will be supplying resources such as existing branding materials.
  2. Communicate your time requirements: In your request, please indicate whether you have a specific deadline that must be met that may affect whether we can accommodate you within the timetable of our existing workload.
  3. Confirm your acceptance: Once you have received our Proposal including Terms & Conditions and an estimate of cost and timetable, please let us know whether you wish us to proceed. We will not assume your consent, so you must confirm it before we start working on your project.
  4. Send your answers to the questionnaire: we will send you a set of questions about your branding (if applicable), your intended audience, your goals for the writing, etc. Your answers will help us tailor the writing to your specific needs.
  5. Send any relevant materials: if you have existing branding guidelines, or if you are supplying text to be included, please send them as follows:
    • If possible, we prefer to receive any resources and instructions in electronic format, sent by email or made available by download from a website. If in PDF, please ensure it is editable and not locked.
    • If you are not able to provide an electronic copy of your resources, please send the hard copy to our mailing address and email us a short message alerting us to expect the postal mail.
    (See our Contact page for the email and postal addresses.)
  6. Review the initial draft: we will submit an initial draft for your approval. You may ask for any adjustments at this time. Major time-consuming revisions may necessitate additional costs, while minor tweaks and adjustments will not affect the original cost estimate.
  7. Pay the initial invoice: This covers the work done on the draft and is payable even if you decide not to use the writing after all.
  8. Approve the finalized version: Once you are satisfied with any changes, we will finalize the writing and upload or deliver it in the file formats needed.
  9. Pay all subsequent invoices: Depending on the scope of your project, one or two payments may be sufficient. If the project is more involved and time-consuming, though, we may bill you for work done on a monthly basis or on a schedule that we have negotiated together.
  10. Reap the benefits! We trust you will be happy with your newly written copy or content and that it will serve you well.

Any questions or special requests? Please feel free to contact us!

Did we “make you look”?

“The proof is in the pudding”

If you found us through a search engine, you will have noticed how we worded the link to us that you see in the search engine results. If that’s how you got here, then something “made you click”. Was it our words and writing style? Did they help you connect with our message? We can do that for your own website, too! Contact us now to make arrangements.

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