Heartwood Web Design
Helping you branch out on the web and in print

The Heartwood approach

to "marketing" is Ethical Marketing

For the longest time I resisted the idea
of actively marketing my own work,
because so much of the marketing
that I've seen, and continue to see,
is manipulative and driven by greed. That's
not what I want to be subjected to myself,
and it's not what I want to do to others either.

At some point, however, I realized that "marketing" does not have to be a dirty word nor represent a greedy, devious mindset. When seen simply as "bringing one's wares to the market" to make them available to those who would benefit from them, the word can be reclaimed as referring simply to communicating availability and genuine value.

Ethical Marketing is what I call this kind of communication when it is rooted in values of service, caring, and honesty, and not in attempts to extract every possible dime from every possible "sucker" or convince people that they need or want something that they don't really need or want.

Ethical Marketing is the only kind of marketing that I myself practice in communicating about Heartwood Web Design and my other business projects. It is also the only kind of marketing that I wish to be involved with in the Design & Communications work I do for my clients.

Anyone who is caught up in the Manipulative Marketing mindset and sees customers as merely means to their end of making as much money as possible by whatever means possible, is not a good match for a work relationship with Heartwood... unless, of course, they are interested in experiencing a significant shift in that business and marketing paradigm.

On the other hand, if you are a heart-centred and ethical business, organization, or person, and you've been searching for a way to reach out and connect with your intended audience effectively but ethically, then you will be pleased to know that I truly understand your desire, concerns, and needs, and have the tools and mindset needed to deliver your solution in a professional way that is skillful, ethical, and caring.

And I'd love to work with you! So please feel free to get in touch and let me know how I can help you put Ethical Marketing to work for you.