You need Graphic Design
Whether it’s a logo, a brochure, or a web site,
if your message is seen by eyeballs,
it needs to be visually
designed for the right impact.
Heartwood can help you with
all your visual design needs:
- brochures and letterhead
- ads, postcards, posters, and flyers
- menus and signs
- newsletters, presentations, and reports
- web pages and web graphics
- and anything else that requires the skills of a graphic designer or graphic artist.
Do you need graphics?
To decorate and illustrate
At Heartwood, we’ll not only select the graphics that will best suit your presentation, we can also create them from scratch. Here are some of the types of images we can prepare for you:
- graphics and clip-art
- stick figures
- pictorial illustrations
- graphs and charts
- icons, buttons, and bullets
- banner ads
- book and e-book covers
- and of course, logos
Logos are a special kind of graphic art. More than any other image, they must not only decorate and illustrate, but also represent your brand.
What’s in a design?
Putting it all together
Graphic design involves lots of careful decisions about each of the style elements, alone and in tandem:
- graphics and images
- lines and abstract elements
- composition and layout
Don’t leave your impact up to chance. Professional graphic design services will not only make your presentation look impressive, it will also ensure it’s aligned with your branding and intended message.
Don’t forget the impact of your text itself. We also offer copy and content writing services.
Why have it designed?
Goals & results:
- convey quality
with a professional look
- attract readers
by drawing attention visually
- add value to your message
with relevant illustrations
- enhance readability
with proper sizing, spacing, organization, and flow
- convey your brand and values
with a style that is aligned
- make a positive impact
with a pleasant visual experience
- facilitate readers’ willingness
to make further contact with you and your offer
Graphic design is an integral part of what is commonly referred to as “marketing.” Make it ethical marketing with Heartwood.
A graphic designer is someone who has the knowledge and skills to choose the right style elements for a print or screen presentation and arrange them aesthetically on the page for the desired effect. It is partly an artistic talent and partly a knowledge of the psychology of the visual elements and their interactions.
A graphic artist is someone who creates images that decorate or illustrate the accompanying text, in a style that is aligned with its message, values, and branding.
At Heartwood, we offer both types of services, either in combination or as stand-alone contracts, whichever you need. We also offer consultancy and collaboration options for those who already have in-house or outsource talent, and coaching for those who want to do it themselves.
The price for any particular graphic design project is calculated on the basis of a number of factors:
- the type of graphic design needed (single image, full multi-page design, logo with or without branding already defined, etc.)
- the degree of complexity and specialization involved
- whether any resources such as photos are included or need to be sought out
- whether any resources such as photos need to be transferred from hardcopy to electronic format
- the deadline requested: short notice may require that the graphic designer work overtime hours, entailing a higher rate
- the value of the design in terms of branding and originality
The amount of time it takes to complete a graphic design project depends on the same factors as those involved in cost, as well as the graphic designer’s existing workload and the amount of time allowed for quality control.
A deadline is reasonable if it allows the graphic designer to work at a pace of 8 hours a day, keeping in mind that creative work involves experimentation and proper gestation time, not just steady execution. Faster work can sometimes be negotiated, depending on the circumstances and the graphic designer’s existing workload. It is best to allow for as much notice as possible in case the graphic designer’s workload cannot accommodate immediate full dedication to the new project.
Each project is different, and we will need to see the details of your request before we can evaluate the project’s complexity and other factors that affect price and schedule, and provide your free estimate accordingly. However, the following examples will help you make an initial estimate of the possible cost of your project:
- logos start at $350 (Canadian dollars)
- design (not printing) of business cards and letterhead is usually around $50 (Canadian dollars) when using an existing logo
Discounts are available for large projects and those that involve a lot of repetition of content, such as providing the same design at different scales e.g. same design on business cards and billboards.
Special rates may be negotiated for small non-profit groups that are unable to secure funding through grants.
From time to time we may have free graphics available for download, such as web buttons, clipart, or WordPress themes.
If you have a graphic design job for which you might wish to hire us, we invite you to proceed as follows:
- Request an estimate: Please send us a detailed description of your request for a free, no-obligation estimate of the cost and timetable. Please indicate whether you will be supplying resources such as photos or existing branding materials.
- Communicate your time requirements: In your request, please indicate whether you have a specific deadline that must be met that may affect whether we can accommodate you within the timetable of our existing workload.
- Confirm your acceptance: Once you have received our Proposal including Terms & Conditions and an estimate of cost and timetable, please let us know whether you wish us to proceed. We will not assume your consent, so you must confirm it before we start working on your project.
- Send your answers to the questionnaire: we will send you a set of questions about your branding, your intended audience, your goals for the design, etc. Your answers will help us tailor the design to your specific needs.
- Send any relevant materials: if you have an existing logo or branding guidelines, or if you are supplying photos or text to be included, please send them as follows:
- If possible, we prefer to receive any resources and instructions in electronic format, sent by email or made available by download from a website. If in PDF, please ensure it is editable and not locked.
- If you are not able to provide an electronic copy of your resources, please send the hard copy to our mailing address and email us a short message alerting us to expect the postal mail.
- Review the initial mock-ups: we will submit one or several draft versions of the design for your approval. Now is the time to ask for adjustments. Major time-consuming revisions may necessitate additional costs, while minor tweaks and adjustments will be included at no additional charge.
- Pay the initial invoice: This covers the efforts made in creating an initial draft, even if you decide not to use the proposed design after all.
- Approve the finalized version: Once you are satisfied with any changes, we will finalize the design and deliver it in the file formats needed.
- Pay all subsequent invoices: Depending on the scope of your project, one or two payments may be sufficient. If the project is more involved and time-consuming, though, we may bill you for work done on a monthly basis or on a schedule that we have negotiated together.
- Reap the benefits! We trust you will be happy with your new design and that it will serve you well.
Any questions or special requests? Please feel free to contact us!