Heartwood Web Design
Design & Communication and ethical marketing


for the ‘Branding’ Category

Toxic Waste Irony — a comment on branding

Saturday, January 15th, 2011

I hardly ever eat candy, never even heard of Toxic Waste ® brand candies, so this doesn’t affect me directly. But, as a subscriber to the Canadian Food Inspection Agency (CFIA) health alert newsletters, I received information about the recall of some of the brand’s chew bars and couldn’t resist commenting on the irony of the brand’s name.

Nuclear Toxic Waste

Image by ar130405 from Pixabay