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for the ‘Branding’ Category

Toxic Waste Irony — a comment on branding

Saturday, January 15th, 2011

I hardly ever eat candy, never even heard of Toxic Waste ® brand candies, so this doesn't affect me directly. But, as a subscriber to the Canadian Food Inspection Agency (CFIA) health alert newsletters, I received information about the recall of some of the brand's chew bars and couldn't resist commenting on the irony of the brand's name. (more…)