Are you looking for information about Search Engine Optimization (SEO) and how to do SEO research? This post is not intended to be a comprehensive article on the subject, but I do have some tips I wanted to share -- prompted by, of all things, spam.
In my last post, I talked about the ignorance of some kinds of spammers, after receiving an unsolicited email that was different from most, but still failed. It was from an SEO consultant offering to get my client’s site ranked higher in Google's search engine results pages (SERPs).
I usually just ignore this kind of spam, but this time I was tempted to reply with a little feedback (from one SEO consultant to another), because of the failure of the sender to demonstrate that he knew what he was doing. I haven’t yet decided whether or not to reply, but at the very least I thought I’d share my thoughts with you here. Maybe some of you are SEO consultants yourselves and need a reminder about the three important things this person failed to take into account in his SEO research; and maybe some of you are website owners looking into SEO and need help separating the wheat from the chaff when you, too, receive this kind of unsolicited mail or need to do your own SEO research. (more…)